By Rachel Africh

Lead Research Group Welcomes Accomplished Entrepreneur Paul Porter to the Executive Team

CEO Matthew Marsh feels Porter’s unique expertise will secure Lead Research Group’s sales and operational growth in the years to come.

Lead Research Group is thrilled to announce the addition of Paul Porter to the executive team. Porter has assumed the role of CBO, Chief Business Officer. Previously, Porter owned his own consulting firm, which spanned various verticals from lead generation, to trading non-performing mortgage notes.

On what his new position will entail, Porter said. “I will be responsible for the overall operation from development and implementation of policies and procedures, to technology infrastructure in an effort to support LRG’s sales and operational growth.” He noted that his primary focus is, “Increasing the bottom line by creating a rock solid foundation from a sales and operational standpoint.”

CEO Matthew Marsh is enthusiastic about what Porter will bring to Lead Research Group, saying, “We are very pleased to announce Paul Porter has joined the LRG team full-time as Chief Business Officer. Our C-Level executive staff only continues to grow and improve…He has a valuable pedigree building out companies like, Auction.com. With the acquisition of Mr. Porter, our firm is poised for the next leap into our planned expansion.”

Outside of work, Porter enjoys hanging out with his wife, kids and family. His other hobbies include: Muay Thai, surfing, snowboarding, and traveling. For now, Porter’s eyes are set on Lead Research Group. He is excited for LRG’s future potential, saying, “Lead Research Group is the new generation of lead innovation.”

Lead Research Group is a leading full service direct marketing agency with a primary focus on lead generation and client acquisition. They currently offer a variety of data verticals for over 40 different industries. For more information on Lead Research Group’s product offerings, you can visit http://www.leadresearchgroup.com/

By Rachel Africh

Lead Research Group Welcomes Media Veteran Elizabeth Stone to Team

Stone and LRG CEO, Matthew Marsh are excited to utilize her expertise. They have plans for extending Lead Research Group’s media product line.

Lead Research Group is excited to announce that they’ve added media industry veteran Elizabeth Stone to their team. Stone has assumed the position of Executive Director of Business Development and Innovation at LRG. She previously served as the Director of Marketing at Morgan Drexen, where her primary job was to execute large television campaigns on behalf of law firms.

On making the move to Lead Research Group, Stone said, “I was excited by the opportunity to grow a solid and established firm. We’re generating marketing and direct response leads for a variety of verticals and have a kaleidoscopic product line. This allows me to try out new things and build new products on a much grander scale.” Liz further said that she hopes to expand LRG’s media product line and help to streamline some of LRG’s day-to-day processes.

CEO Matthew Marsh is excited to have Stone on board, saying, “Liz Stone brings tremendous value to our firm. She’s talented, poised, and is going to bring a unique and fresh perspective to the company. We’ve already laid out some clear growth strategies together, and I look forward to seeing all of the impact Liz can bring to the table here at Lead Research Group.” Marsh went on to say, “Liz has an infectious energy and enthusiasm, enriched by her deep media industry experience. She’s an undeniably good investment, and great asset to the team.”

Stone’s initial focus is on building out Lead Research Group’s T.V. leads and radio leads and solidifying LRG’s inbound call product line. As for the future, Liz said, “Mums the word. I can’t say too much yet, but I can say that we have some very exciting things coming.”

LEAD RESEARCH GROUP is a leading full service direct marketing agency with a primary focus on lead generation and client acquisition. They currently offer a variety of data verticals for over 40 different industries. For more information on Lead Research Group’s product offerings, you can visit: http://www.leadresearchgroup.com/

By Rachel Africh

Lead Research Group Adds Inbound Calls to A Variety of Industries

LRG’s CEO discusses the company’s new data offerings

Lead Research Group adds inbound calls to their product offerings for the following industries: student loan debt, debt settlement, credit repair, reverse mortgage, refinance mortgage, med alert, sub-prime, auto loan, magazine subscriptions, health care, diabetic supply, student loan, tax debt, mass tort, travel, final expense insurance, and biz opp. Unlike their other data verticals, with inbound calls the client doesn’t have to do any cold calling, mailing, or emailing. Instead, the calls go straight to the client’s phone, so the client just has to pick up their phone.

“We’re excited to offer this to our clientele,” says CEO, Matthew Marsh, “It makes it much easier for our clientele to close transactions quickly, accelerating the sales process. They don’t have to worry about anything other than picking up their phone, and close an interested prospect” Clients don’t have to fret about phone calls from uninterested parties either, “We phone validate in house, we verify the person is an actual interested lead before we transfer the call to our clients. It streamlines the lead generation process and gives unprecedented quality.”

These inbound calls are generated through a variety of different methods. Primarily they’re through targeted, high-budget, nationwide TV commercials. The commercials target a specific lead type and, if interested, the lead calls into LRG’s call center. Lead Research Group is also using targeted online pages and their call center to generate these inbound call leads.

LRG will continue to offer their traditional lead types. This new lead vertical just provides the option for those who want it. So, LRG is now offering student loan debt inbound calls, debt settlement inbound calls, credit repair inbound calls, reverse mortgage inbound calls, and final expense inbound calls. If you want to see what their TV commercials look like, you can check out http://theleadswarehouse.com/phone-lists/student-loan-debt-inbound-calls-2/.

LRG is a leading full service direct marketing agency with a primary focus on lead generation and client acquisition. They currently offer a variety of data verticals for over 40 different industries. For more information on Lead Research Group’s product offerings, you can visit: http://theleadswarehouse.com/

By Rachel Africh

Lead Research Group Announces New CEO, and He Has Big Plans for the Mortgage Industry

Ryan Rasmussen bought out by partner Matthew Marsh. CEO, Matthew Marsh shares Lead Research Group’s plans for the future.

Lead Research Group (LRG) announced that Ryan Rasmussen was bought out by long-time partner and co-founder, Matthew Marsh. Ryan Rasmussen has resigned his position at LRG, and Matthew Marsh will carry forward as CEO, effective immediately.

Matthew has been instrumental in Lead Research Group’s extremely strategic, innovative and efficient marketing solutions for a variety of Industries, including: debt settlement, loan modification, tax relief, and mortgage. In 2008, LRG (http://www.leadresearchgroup.com) was founded as a small “start-up” company with very little capital. Under Matthew’s leadership, LRG grew substantially, and by 2010 INC500 ranked LRG #3 for all marketing and advertising agencies in the U.S.

LRG currently provides valuable insight on performance-based marketing initiatives for some of the most successful businesses across the country. Matthew will continue to serve as a consultant to business owners, and plans to build on LRG’s strong data foundation by rolling out some big things with data. Matthew said, “I’m excited for my new roll at Lead Research Group, we have a phenomenal team and terrific partners which allow us to pounce on new markets with precision. I particularly enjoy new business development, and we have several feature-rich product launches scheduled in the immediate future. We are light-years ahead of our competition in lead validation, cost, and quality. This allows us to penetrate new markets and dominate them quickly.”

Matthew has developed a plan to release several new products over the next few months. Several of these new products are directly for the mortgage industry. LRG’s foray into mortgage leads has been long standing. Under Matthew’s guidance, LRG has developed an extensive product menu on all of their mortgage leads. LRG currently offers refinance mortgage leads, reverse mortgage leads, HARP mortgage leads, FHA mortgage leads, and VA mortgage leads.

LRG offers several different types of mortgage leads, including: live transfers, direct mail, internet leads, opt-in leads, aged leads, lead lists, and TV and radio leads. LRG has a website dedication solely to their mortgage products. The site has video demonstrations on TV ads and Direct Mail pieces for clients to review and more.

For more information, on Lead Research Group’s mortgage product offerings, please visit:http://www.refimortgagelead.com/

Lead Research Group Welcomes Accomplished Entrepreneur Paul Porter to the Executive Team
Lead Research Group Welcomes Media Veteran Elizabeth Stone to Team
Lead Research Group Adds Inbound Calls to A Variety of Industries
Lead Research Group Announces New CEO, and He Has Big Plans for the Mortgage Industry