Debt Settlement Leads

The latest statistics from the Federal Reserve indicate that the total amount of consumer debt outstanding in the United States stands at roughly $2.4 trillion dollars - and based on the latest Census statistics, that works out to be nearly $8,000 in debt for every man, woman and child that lives here in the US. Based on the current economy, these statistics are only going to increase.

Debt Settlement Internet Leads

Through our various online strategies and debt related partnerships LRG generates thousands of Debt inquiries on a daily basis through our various debt and financial related websites.  LRG’s web properties are  visited by approximately 1 Million motivated prospects monthly, and we can direct to you dozens, hundreds or thousands of prospects seeking Debt help every day!!! No set-up costs and no long term commitments. Our Internet Leads are triple verified and delivered in real time with the highest debt amounts in the industry.
» Internet Debt Leads

Important Scripting Points When Working Debt Settlement Internet Leads

Be very polite and understanding of their situation. Usually they are having financial issues and are hunted down daily by aggressive collection companies and creditors. Tell them not worry and you can help them out regardless of their situation.

Disarm Them! The first 1-2 minutes of each new conversation with a potential client especially when working debt consolidation internet leads should be you trying to disarm them so they will actually listen to you. You have to kill them with kindness. You need to put their guard at ease by letting them know that you are not a pushy salesperson trying to squeeze information out of them. No obligation, No sales pressure. You are offering a simple free consultation that will show them how much they can save. Once you disarm them then they are no longer a stranger. Your words are not going in one ear and out the other. They listen to you and the next time you follow up with them about your services they will remember your nice voice and be willing to listen to you again.

Build rapport! Ask them how the weather is. Make them laugh. Be three dimensional. Let them know you are a normal person and not some robotic sales person. Talk about a nearby town in their area that you have visited. Talk about a restaurant you may have eaten at.

Inform them of your company, and what you do so you do to help debt issues not come off as a boiler room operation. Show them your website. Offer to send them an email or letter in the mail. Remember these are not 1 call closes. You have to work debt leads leads properly to achieve the right conversions.

Sell your Debt Settlement Company not the service. Sell the sizzle not the steak. Sell yourself. We live in a very skeptical society especially due to all the scams, terrorists, etc. Explain how great you and your company are. Let them know you have helped thousands of people get out of debt for pennies on the dollar. Tell them about your accolades and how you have a great rating on the BBB and how easy it is to work with your company.

Never ask the question "How much unsecured debt do you have?" Most consumers do not know what "10k in unsecured debt" is. Try it out! Call up a family member and ask them the question. Most likely they will not know or be upset because they think you are rude to ask this. Keep your technical terms to yourself and your company. Treat these debt leads as if they do not understand or know anything about debt settlement.

Ask about their debt correctly. You need to ask them correctly. Something along the lines of this "So John, tell me about your current credit card debts. Are the payments too high for you? Could you benefit by reducing these payments in half? Do you have collection accounts?....It's okay if you do. Our service does not mandate a good credit situation. We can help rid your life of all these creditors, collections, daily phone calls. Do you have medical debt? Tell me a little bit more about this. Is it in collections? How and why do you have this debt?

Keep it easy!!! We know eventually you will need to explain how the program works. The very beginning of the conversation should avoid speaking about technical things. At this time you should just have a conversation about what they want to accomplish financially. This is the time when you are trying to disarm their guard. The easier you make it on the client the more you will close. Don't speak about the backend process. Do not explain what the lawyers are doing. Keep it easy on them. Assume you are speaking to someone with a very low I.Q. Just let them know you will take care of them and help cut their debt in half.

Try to avoid the lawyer pitch. Every day I get a phone call from a new prospective client telling me how their company has a different approach. How they are working the Attorney Model and this allows us to blah, blah, blah. I wish half of our clients would sell themselves and their company to the clients as well as they sell themselves to us. I know eventually the lawyer will come into play and at times it could be a benefit in the sale due to the legitimacy of law firms. But when a customer gets on the phone and the first thing you are mentioning are Lawyers, Legal Negotiations, Contracts, etc. then you can expect to scare the client away. These words sound expensive, difficult, time consuming and scary. Keep it easy at the beginning of the conversation.

Story Tell! The best salesmen are the best story tellers. Tell them about your last client and how they had $80,000 in debt settlements and how you and your company went to bat and settled the debt for .40 cents on the dollar saving the client over $30,000 in principal and thousands more in unwanted interest and fees. People like to hear how other clients have had success with your program. It gets them excited and someone to relate to.

How to Effectively work Debt Settlement or Debt Consolidation Internet Leads

Call a debt settlement internet lead right away! - The odds of contacting a debt settlement lead if called in 5 minutes versus 30 minutes drop 100 times. The odds of qualifying a debt settlement lead if called in 5 minutes versus 30 minutes drop 21 times. Make sure you call the lead as soon as it hits your system especially if you are competing with another company. This info was pulled directly from a recent study. Please click http://www.insidesales.com/download_mit_study.php to download the full report. A must read if you are working debt settlement web leads.

Call your debt settlement leads 3 to 10 times per day! Do not give up - Even though they filled out a form you have to remember that consumers are not generally excited to settle their debt. In a way it is a burden to them but it is something that is on their mind and they know they have to accomplish. They are not sipping lemonade waiting for you to call.

Call your debt settlement leads outside normal business hours - debt settlement Internet Leads have the highest conversions with call center hours of 8am to 8pm Mon-Sat. Many people fill out info online at work. Not many can sit at home during business hours waiting for someone to call them about their debt issues. Try coming in on Saturday and watch how many debt settlement contacts you get. Try calling debt settlement leads at 7pm after dinner and see what happens. Also, try calling debt settlement leads early in the morning.

Use a CRM software tool - The best conversions will come from companies that use the proper tools to manage their debt settlement leads. Recent studies have shown that lead conversion is 57% lead quality and 43% sales process. With a CRM system we can deliver the leads directly to your system allowing you to call the leads faster. Waiting for an email of your lead is not the best way to work these leads. Generally debt settlement web leads are not 1 call closes. You need to follow up with them regularly until they are sold. Having a tool that walks you through this process will allow you to close more sales at a higher conversion lowering your cost per acquisition. Believe it or not if you have a CRM you will guarantee yourself more success. Leads 360 has a great CRM tool that was built specifically for debt settlement internet leads. Try the free account be clicking Leads 360.

Email your prospect - When a person fills out a form online this is an easy indicator that they probably have a computer and spend time on the web. Many prospects will not respond to a phone call. Usually they are bombarded with collection calls and nasty creditors that they are naturally screening every call that comes in. They may be at work or maybe they want to feel you and your company out prior to speaking with you. Send a nice email something similar to the message below. Make sure you grammar and spell check the email.

(email example)

Hello John,

My name is Jeff Baker and I am contacting you on behalf of Consumer Credit Center. You recently visited one of our websites and inquired about our Debt Consolidation program we offer. I wanted to follow up with you and introduce myself. When would be a good time to chat. I only need about 10 minutes or so. I am available 24/7 at (800) 884-8371 Ext. 555 or email me back at jeff@consumercreditcenter.com. In the mean time feel free to check out our main website at www.consumercreditcenter.com. Until then!

Sincerely,

Jeff Baker

Leave a voicemail - Leave a clean message allowing them to call you back at their convenience. Leave something similar to the message below. Remember that this gives the customer a chance to listen to your voice. It is very important that you sound upbeat, friendly, happy, clear, etc. Stand out amongst the competition.

(voicemail example)

Hello John,

My name is Jeff Baker and I am contacting you on behalf of Consumer Credit Center. You recently visited one of our websites and inquired about our Debt Consolidation program we offer. I wanted to follow up with you and introduce myself. When would be a good time to chat. I only need about 10 minutes or so. I am available 24/7 at (800) 884-8371 Ext. 555 or email me back at jeff@consumercreditcenter.com. In the mean time feel free to check out our main website at www.consumercreditcenter.com. Until then!

Sincerely,

Jeff Baker

Mail them a package - This is a great strategy and only ends up adding an additional $1-$2 to your lead cost. This is a little secret that works phenomenally when working semiexclusive debt settlement leads. By sending something in the mail and then following up upon arrival of the information is a great way to break the ice and display your level of professionalism. The consumer could have been called 5 times by other companies but I am sure none of them have mailed the consumer a nice little media kit or letter with your business cards. You can send a personalized letter with business cards or a nice color pamphlet about you and your company. Anything that sets you aside from the competition is going to help you convert at much higher percentages on debt settlement internet leads. Many times this strategy will even change the consumers mind even if they had already committed to your competitor. A week later the competition does not return a phone call promptly and there you go. The consumer is all yours now.

Don't worry about the small things - I can't tell you how many times I get a phone call by a client stating that they are upset because they received 2 leads and 1 was bunk. Well guess what? "Welcome to the beautiful world of online lead generation." You can't judge a debt settlement internet lead on 2 leads or even 10. This is a numbers game and the focus needs to be on the deals you are closing. Once in a while there will be invalid debt settlement leads. It is impossible to verify 100% of the information. You have to take the good with the bad. If the lead falls within our replacement policy then make sure you return it.

Be Clear and Quick - Make sure that when you call these prospects to have your pitch ready. Be clear sounding and quick to the point. They are most likely going to be in a rush or eating dinner. I always announce myself and my company and if now is not a good time to talk then I can call you back at a time more convenient for you. If not, set a time that is good for them to speak with you. These people do not have time to wait for you to get your stuff in gear.

Frequently asked questions/Frequently mentioned statements

Why am I having Bad Contact Rates on debt settlement leads?

The consumer is at work. Many people access their email at work. If they filled out some information at work they might not be available until the evening time. Remember that if they are at home during the day they are probably unemployed and they will not be a good fit for your program. No money = No Settlement.

The consumer is Online and on the computer. Believe it or not many still access the web and phone through the same portal. When they are on the web they cannot receive calls. Try calling later.

Most companies call the leads 1-3 times per day. You should call these leads as many times as it takes you to get in touch with them. My best clients will call a new lead 5-10 times per day. You have to work debt settlement leads aggressively. Do not sound aggressive on the phone but make aggressive outbound calls until you reach someone.

Many companies do not use CRM's. This is one of the leading reasons why companies fail with online leads. You need to be able follow up on debt settlement leads and call them several times per day. The only way to do this is by having a CRM tool to manage your leads.

Most people don't pick up calls from numbers they don't recognize especially debt settlement clients. Keep in mind that many of these consumers are bombarded daily with phone calls from collectors and creditors. They regularly screen their calls.

I have not closed a lead yet.

I hear this statement from time to time. You must remember that Web Leads are not all going to be a 1 call close. A debt settlement internet lead is simply an inquiry about the product or service. You must work the leads persistently. You must sell the consumer. They are not waiting for you by the phone. You have to put forth some effort. When you are buying Semi Exclusive debt settlement leads your conversions range from 3%-6% depending on your sales process and reps. When you look at this conversion range you have to remember that 100 leads produces 3 - 6 debt enrollments. You will clearly not close every person that you call. On exclusive leads you range from 6% - 12%. Out of 100 leads this allows you to produce 6 - 12 debt enrollments. If you buy 50 Semi leads you are only allowing yourself to produce 1.5 - 3 debt enrollments. This does not mean that you will close this every time. The next 50 could be where you actually close the deals. You have to look at the big picture. Same thing applies with debt settlement exclusive leads. If you only buy 25 exclusive debt settlement leads then you are giving yourself the chance to produce 1.5 - 3 debt enrollments. Remember that the first 25 can produce no deals but the next 25 could produce 4. In this case you still hit your conversion percentage that you need to be at in order to make an exceptional return even though the first campaign produced nothing.

I am going to need to take a week off and work these leads until I close some more deals.

The last thing any company should do is take breaks between debt settlement marketing campaigns. The key to rapid compound growth is to increase your marketing budget by 10% week after week. For every day you take off from marketing you dramatically affect your next week's sales. You might not experience this now but be prepared to see a dip in sales in the upcoming future. To avoid this try to increase your marketing budget by 10% per week. So you buy 100 debt settlement leads one week for $2,000 dollars. Next week bump it up to $2,200 dollars. Even though this is not much of a bump this will ensure a level of growth in your company's sales. By the end of a year you would have increased your marketing budget by 120% which should then increase your business by 120%. You started with $2,000 per week and now you are spending $4,400 per week. This more than doubles your lead flow and allows you to double your sales force. The one thing that many companies do not understand is that in order to grow you must be able to increase your capacity for sales leads. Otherwise you will remain the same and continue to suffer and eventually you will go out of business. It hurts at the beginning but you have ramp and build momentum to get out of the business rat race. This is the only way to do it.

Suggestions

1. Try to have debt settlement leads posted directly into a CRM system vs. getting them emailed to you.
2. Keep the Lead-Xchange portal open and check regularly throughout the day to ensure that debt settlement leads are matching up from our system to yours. We only guarantee delivery to ours.
3. If a client is working with someone else already, still / pitch the lead. Let them know how your company is unique and to at least use you as a benchmark or competitive comparison to the other company.
4. Make sure if the client said they already spoke to someone that they are not referencing our Quality Control department that call verifies 30% - 40% of the leads.
5. Make sure to consistently follow up. They might not need help now but 3 months from now they will.
6. Send them a package to them via Mail or Email. This can help with your competition tremendously and only adds about $1 to your lead cost.
7. Call the leads 5-10 times per day if you have to.
8. Call the leads in the evening, early morning or on a Saturday. Contact rates are great at these times.
9. Provide feedback. Even if your campaign does not include returns or replacements you need to make sure that you provide feedback to us. 50% of the success with this campaign will come from us, 40% from you and your sales process and the remaining 10% from campaign optimization. The only way to improve our leads and process is by getting the feedback we need from our clients.